Archive for Tag: continuity

Wednesday, December 5, 2018

Just keep doing it

By David Barker
Author and Publisher of Materials for Japanese Learners of English

“Just do it!” is a slogan used by one of the world’s biggest makers of sportswear and sports equipment. Wherever you live in the world, you have probably seen it on T-shirts, on signs, on posters, and in many advertisements and TV commercials. It is simple, catchy, and memorable—all the things that make a great slogan.  Generally speaking, “Just do it” is great advice for life. It reminds us that we should do what we want to do (or what we know that we need to do) without overthinking or procrastinating. As clever as this slogan is, however, it is actually not very good advice for language learners. Or rather, it is somewhat incomplete. Let me explain what I mean.

In order to achieve a long-term goal or outcome, there are three steps that need to be taken:

  1. Decide to do something.
  2. Do it.
  3. Keep doing it.

The first two of these are relatively easy.

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