Archive for Tag: focused study

Tuesday, May 24, 2011

The “New Car” Phenomenon

By David Barker
Author and Publisher of Materials for Japanese Learners of English

When I was about ten years old, my father announced one day that we were getting a new car. Now, there is very little in the world more guaranteed to arouse the interest of a 10-year-old boy and his younger brothers than a new car, and naturally, we wanted to know what my father was planning to buy. He told us that we were getting an “Opel Mantra.” This was a bit of an anticlimax, because neither my brothers nor I had ever heard of it. Later that day, however, my dad pointed one out to us when we were out shopping. Suddenly Opel Mantras were everywhere! It was as if everyone in the country had gone out and bought one at once. Of course, the actual number of these cars had not changed at all; what had changed was our awareness of them.

This “new car” phenomenon can be observed in many areas of life, and it can be a very powerful tool for language learners. In my own language studies, I have noticed a cycle that has three stages: priming, triggering, and consolidation. “Priming” is what happens when your attention is drawn to something, or when your awareness of it is raised; “triggering” is the point at which your raised awareness causes you to notice the thing in a different context; and “consolidation” is what happens when you deepen your knowledge of it through repeated exposure.

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